POWERED BY PURPOSE

In this revolutionary book, authors John Wood and co-author Amalia McGibbon set out to refute Milton Friedman’s oft-repeated adage that there is no social purpose of business beyond returning maximum profits to shareholders.  Instead, they show once and for all that cause is not the enemy of commercialism, but perhaps the new key to it. 

Based on over 100 interviews with entrepreneurs and executives, the provide a breath-taking tour of this new and inspiring world.  Readers learn how a storng sense of purpose can help their business to win the war for talent, create a compelling bond with customers, motivate employees, reduce attrition, create a positive buzz on social media, and so much more.

Purpose Incorporated is a “permission slip” to all those seeking to use the power of business to make the world a better place, and provides examples that will inspire the reader to find their own ways to unite cause and capitalism.