POWERED BY PURPOSE
Inspiring Business for Good
“I believe we were put on this earth to do more than just make money.
Our careers can and should stand for something bigger than just ourselves.”
ABOUT JOHN WOOD
John Wood is the Founder of Room to Read, one of the fastest-growing social enterprises in world history that has brought the lifelong gift of education to over 18 million children in 17 countries across the developing world. John has published five books, including the best-selling Leaving Microsoft to Change the World, which was chosen by Amazon as one of the Top Ten Business Books of 2006. Goldman Sachs named him one of the World’s 100 Most Intriguing Entrepreneurs, and he was awarded Microsoft’s Alumnus of the Year by Bill and Melinda Gates. He is a Henry Crown Fellow at the Aspen Institute and was named a Young Global Leader by the World Economic Forum. John is a frequent contributor to the BBC and CNBC.
In this revolutionary book, authors John Wood and co-author Amalia McGibbon set out to refute Milton Friedman’s oft-repeated adage that there is no social purpose of business beyond returning maximum profits to shareholders. Instead, they show once and for all that cause is not the enemy of commercialism, but perhaps the new key to it.
Based on over 100 interviews with entrepreneurs and executives, the provide a breath-taking tour of this new and inspiring world. Readers learn how a storng sense of purpose can help their business to win the war for talent, create a compelling bond with customers, motivate employees, reduce attrition, create a positive buzz on social media, and so much more.
Purpose Incorporated is a “permission slip” to all those seeking to use the power of business to make the world a better place, and provides examples that will inspire the reader to find their own ways to unite cause and capitalism.
Inspiring through Purpose
John is a popular speaker whose talks focus on leadership, scaling organizations, and the intersection of purpose and profitability. With hundreds of successful engagements over the years, his elite client list includes Bloomberg, Clinton Global Initiative, Credit Suisse, Facebook, Fidelity, the Financial Times, Google, Goldman Sachs, Microsoft, Netflix, Twitter, UBS, the Wall Street Journal and the World Economic Forum.
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